Key Contributions
Advocating for User-Centered Design: Introduced on-site usability testing at dealerships, securing stakeholder support to integrate direct user feedback into the design process.On-Site Usability Testing: Conducted prototype testing with real customers and sales representatives, gathering insights into how users interacted with the system in a real dealership setting.Iterative Design Refinement: Applied research findings to enhance product browsing, feature discoverability, and navigation flows, ensuring an intuitive and engaging customer journey.Cross-Functional Collaboration: Worked with marketing, sales, and engineering teams to balance business goals, technical feasibility, and user experience improvements.Prototyping & Visual Enhancements: Developed and tested high-fidelity Figma prototypes, refining the interface to support a more seamless showroom experience.Outcome
✔ Increased engagement and ease of use, making it simpler for customers to explore vehicle options.
✔ Sales representatives reported smoother interactions, allowing them to guide customers more effectively through configurations and key features.
✔ Established a precedent for ongoing user research, leading to more informed design decisions in future showroom updates.
✔ Refined key navigation and interaction patterns, reducing friction and enhancing the overall dealership experience.
