Key Contributions
Design Leadership & Strategy: Defined and drove the UX vision, aligning cross-functional teams to enhance usability and feature adoption.Stakeholder & Product Alignment: Worked closely with domain owners and product stakeholders, ensuring that design decisions supported strategic business objectives.User-Centric Iteration: Leveraged feedback from the Ubiquiti community platform and app distribution platforms (App Store, Google Play) to refine UI/UX improvements.Cross-Platform Consistency: Ensured that WiFiman’s mobile experience was intuitive and scalable, integrating new features without disrupting existing workflows.Prototyping & Implementation Support: Delivered detailed interaction designs and flows, working alongside engineers to maintain high-quality execution.Outcome
✔ 21.1% increase in active users after the redesign.
✔ 20.8% increase in new user acquisition.
✔ Desktop app launch with rapid active users growth.
✔ More intuitive navigation and feature discoverability, leading to higher engagement.
✔ Community-driven enhancements, ensuring that user needs directly influenced product evolution.
